Claridge's Life in Charms

London, October 2025: For the first time in its notable history, Claridge’s the legendary Mayfair hotel, is unveiling an exclusive collection of 18ct gold charms inspired by some of the most cherished and beloved signature symbols from the hotel. Designed by renowned British jewellery designer, and longstanding friend of the hotel, Annoushka Ducas MBE, this set of seven charms are the perfect partnership. As part of Annoushka’s celebrated Life in Charms series, each piece has been handcrafted in 18ct yellow gold, adorned with diamonds, mother of pearl and precious gemstones, perfectly capturing Claridge’s heritage and timeless elegance; and as with all Annoushka’s charms each piece cleverly blends a playful element into its design.

The charms reflect some of the hotels most distinctive and evocative symbols, from the famous Art Deco revolving doors created to resemble a jousting tent, and the Rocking Zebra that sits in the lobby with its distinctive Claridge’s livery, to the famous Bellboy Teddy Bear, and the historic Claridge’s Crest created in 1898 where each element is symbolic to the hotel.

Commenting on the unveiling of these charms, Claridge’s Archivist Kate Hudson said “We love the idea of encapsulating Claridge's history in such an exquisite piece of jewellery. Each charm symbolises a significant moment in our history - from the timeless teddy bear to the pearl suitcase with Claridge’s luggage tag detail, and the champagne glass that epitomises the sense of celebration that is so synonymous with life at the hotel. The Claridge's crest is quite literally etched into our walls as well as appearing on our cakes, and the Bernardaud teapot reflects the very English tradition of afternoon tea that has been part of Claridge's story for more than a century.”

Annoushka Ducas who created the collection said “For me this is a dream collaboration, Claridge’s is personal: my grandmother used to bring me here for tea, and years later, when I inherited a fish business at 23, I got to see Claridge’s from a very different angle — through the tradesmen’s entrance — it was not as glamorous, but it gave me an appreciation for the attention to detail that make Claridge’s so unique. I am delighted to be able to celebrate Claridge’s through Life in Charms.”

The charms can be bought individually or as a complete set that comes encased in their own Claridge’s book box and handmade scrap book representing each charm. Claridge’s Life in Charms are individually priced from £2,900 and available from Tuesday 7th October 2025. For more information and to purchase, please visit the Claridge's online shop.